Stochastic Panel-Data Models of Urban Shopping Behaviour: 4. Incorporating Independent Variables into the NBD and Dirichlet Models
Stochastic Panel-Data Models of Urban Shopping Behaviour: 4. Incorporating Independent Variables into the NBD and Dirichlet Models
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城市购物行为的随机面板数据模型：4. 将自变量纳入 NBD 和狄利克雷模型
DOI：
10.1068/a170319
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发表时间：
1985
期刊：
影响因子：
--
通讯作者：
R. Dunn
中科院分区：
文献类型：
--
作者：
Neil Wrigley;R. Dunn
在本文中，作者描述了消费者行为的 NBD 和 Dirichlet 模型可以扩展到包括独立变量或外生变量的方式。此类方法允许对从这些模型获得的预测进行分解，即以外生变量的值为条件。给出了在单个商店重复购买品牌商品（对于 NBD 模型）以及多商店购买（对于 Dirichlet 模型）的经验示例。
In this paper the authors describe the way in which the NBD and Dirichlet models of consumer behaviour may be extended to include independent or exogenous variables. Such methods allow the predictions obtained from these models to be disaggregated, that is, to be made conditional on the values of the exogenous variables. Empirical examples are presented of repeat buying of a branded good and at an individual store (for the NBD model), and of multistore purchasing (for the Dirichlet model).