What Drives Pricing Behavior in Peer-to-Peer Markets? Evidence from the Carsharing Platform BlaBlaCar
What Drives Pricing Behavior in Peer-to-Peer Markets? Evidence from the Carsharing Platform BlaBlaCar
复制标题
是什么推动了点对点市场的定价行为？
DOI：
10.2139/ssrn.2828046
复制
发表时间：
2016
期刊：
影响因子：
--
通讯作者：
Thierry Pénard
中科院分区：
文献类型：
--
作者：
Mehdi Farajallah;R. Hammond;Thierry Pénard
在点对点平台上，价格和市场结果是如何确定的？更重要的是，随着这些市场的成熟，我们应该预期定价和需求行为会如何变化？我们对全球领先的拼车平台BlaBlaCar进行了首次实证分析。我们的计量经济模型明确考虑了价格和需求量的联合决定，并发现随着司机对平台经验的增加，定价决策会发生变化。经验更丰富的司机设定更低的价格，并且在控制价格的情况下，能售出更多的座位。我们的解释是，BlaBlaCar上经验更丰富的司机随着经验的增加学会了降低价格。此外，我们发现司机的人口统计学特征很重要。从数量上看，影响最大的人口统计学特征是名字听起来像阿拉伯人的司机，尽管这些司机设定了更低的价格，但对他们的需求明显更低。总体而言，我们的研究结果表明，像BlaBlaCar这样的点对点市场与eBay等其他类型的点对点市场有一些共同特征，但仍然是一个独特且丰富的环境，在其中可以获得许多新的见解。
How are prices and market outcomes determined on peer-to-peer platforms? More importantly, how should we expect price-setting and demand behavior to change as these markets mature? We provide the first empirical analysis of the world’s leading carsharing platform, BlaBlaCar. Our econometric model explicitly accounts for the joint determination of price and quantity demanded and finds that pricing decisions evolve as drivers gain experience with the platform. More-experienced drivers set lower prices and, controlling for price, sell more seats. Our interpretation is that more-experienced drivers on BlaBlaCar learn to lower their prices as they gain experience. Further, we find that driver demographics matter. The demographic characteristic with the quantitatively largest effect is for drivers with an Arabic-sounding name, for whom there is meaningfully lower demand, despite the fact that these drivers set lower prices. In total, our results suggest that peer-to-peer markets such as BlaBlaCar share some characteristics with other types of peer-to-peer markets such as eBay but remain a unique and rich setting in which there are many new insights to be gained.
影响因子：
6.1
作者：
BERRY, S;LEVINSOHN, J;PAKES, A
通讯作者：
PAKES, A