Choice or no choice? The need for better branded public sector condoms in South Africa.
Choice or no choice? The need for better branded public sector condoms in South Africa.
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DOI：
10.4102/sajhivmed.v16i1.353
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发表时间：
2015
影响因子：
1.7
通讯作者：
Henwood R
中科院分区：
文献类型：
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作者：
Ashmore J;Henwood R
接触是任何应对艾滋病毒流行病的基石之一。然而，使安全套对高感染风险人群更具吸引力的有针对性的营销战略往往被忽视。南非国家卫生部最近购买了更具吸引力的避孕套，免费分发给高等教育机构，对象是包括年轻妇女在内的高危青年。作者对这一举措表示赞赏，但指出将品牌更好的避孕套推广到其他地方的年轻人的重要性-例如，通过青年诊所和高中。报告提供了来自卡耶利沙无国界医生组织的探索性常规数据，显示了政府“Choice”品牌替代品的受欢迎程度。
Condoms are one of the cornerstones to any response to the HIV epidemic. However, targeted marketing strategies that make condoms more attractive to people at high risk of infection are often overlooked. The South African National Department of Health has recently purchased more attractive condoms to distribute in higher-education settings free of charge, targeting at-risk youth including young women. The authors applaud this move but note the importance of expanding better branded condoms to young people elsewhere – for example, via youth clinics and in high schools. Exploratory, routine data from Médecins Sans Frontières in Khayelitsha are presented, showing the popularity of alternatives to the government's ‘Choice’ brand.
影响因子：
--
作者：
Knerr, Wendy
通讯作者：
Knerr, Wendy
影响因子：
168.9
作者：
Jewkes, Rachel K.;Dunkle, Kristin;Shai, Nwabisa
通讯作者：
Shai, Nwabisa