Network Ethnography and the Hypermedia Organization: New Media, New Organizations, New Methods
Network Ethnography and the Hypermedia Organization: New Media, New Organizations, New Methods
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网络民族志和超媒体组织：新媒体、新组织、新方法
DOI：
10.1177/146144402321466813
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发表时间：
2002
影响因子：
5
通讯作者：
P. Howard
中科院分区：
文献类型：
--
作者：
P. Howard
社会科学家越来越感兴趣的创新组织形式可能与新媒体，被称为认知社区，知识网络，或社区的实践，这取决于学科。一些组织形式可能很难定性研究，因为人力、社会、文化或象征资本是通过技术远距离传播的，而这些技术并不承载民族志学者或参与观察者希望体验的人类表达的全部内容。虽然定性方法提供了丰富的描述人类互动，他们可以笨拙的研究复杂的正式和非正式的组织，在很大的距离，并通过新媒体。虽然社会网络分析呈现了交互的总体草图，但它无法捕捉不相称但有意义的关系的细节。使用社会网络分析，以证明民族志的案例选择，我提出了“网络民族志”作为一个协同的研究设计，围绕新媒体建立的组织形式的研究。
Social scientists are increasingly interested in innovative organizational forms made possible with new media, known as epistemic communities, knowledge networks, or communities of practice, depending on the discipline. Some organizational forms can be difficult to study qualitatively because human, social, cultural, or symbolic capital is transmitted over significant distances with technologies that do not carry the full range of human expression that an ethnographer or participant observer hopes to experience. Whereas qualitative methods render rich description of human interaction, they can be unwieldy for studying complex formal and informal organizations that operate over great distances and through new media. Whereas social network analysis renders an overarching sketch of interaction, it will fail to capture detail on incommensurate yet meaningful relationships. Using social network analysis to justify case selection for ethnography, I propose `network ethnography' as a synergistic research design for the study of the organizational forms built around new media.