Multinational Enterprise Subsidiaries and their CSR: A Conceptual Framework of the Management of CSR in Smaller Emerging Economies
Multinational Enterprise Subsidiaries and their CSR: A Conceptual Framework of the Management of CSR in Smaller Emerging Economies
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DOI：
10.1007/s10551-013-1753-8
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发表时间：
2014-06
影响因子：
6.1
通讯作者：
Kristin Hah;S. Freeman
中科院分区：
文献类型：
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作者：
Kristin Hah;S. Freeman
对于跨国企业（MNE）应如何履行企业社会责任（CSR）以建立合法性，目前缺乏理论共识，特别是那些在较小的亚洲新兴市场背景下运营的跨国企业，这些国家对当前全球经济增长的感受比其他地方更强烈。本文认为，理论上的整合，经济伦理（BE）和国际商务（IB）的研究，以解决这一问题。因此，我们探讨了跨国公司子公司的企业社会责任战略的管理，他们积极主动地采用战略企业社会责任，以获得在外国东道国的合法性的具体利益。借鉴最近的企业社会责任文献和相关理论，包括利益相关者理论和制度理论，命题和概念框架的发展和提出。该框架集成了企业社会责任的不同方面的BE和IB概念，并提供了一个理论推导的过程中，通过更多的本地企业社会责任战略的跨国公司子公司，以建立在新兴市场环境中的合法性的战略采用的解释。此外，该框架提供了宝贵的见解，通过不同的道德方法或企业社会责任战略的基础上，在东道国的道德压力水平和企业社会责任的根深蒂固的程度在母公司。
There is a lack of theoretical consensus on how multinational enterprises (MNEs) should implement corporate social responsibility (CSR) to build legitimacy, particularly those operating in the smaller Asian emerging market context, where current growth in the global economy is being felt more acutely than elsewhere. This paper argues for theoretical integration of business ethics (BE) and international business (IB) research to address this concern. Hence, we explore the management of CSR strategies by MNE subsidiaries with specific interest on their proactive adoption of strategic CSR to obtain legitimacy in a foreign host country. Drawing on the recent CSR literature and related theories, including stakeholder theory and institutional theory, propositions and a conceptual framework are developed and presented. The framework integrates BE and IB concepts on the different dimensions of CSR and provides a theoretical derived explanation of the process for strategic adoption of global through to more local CSR strategies by MNE subsidiaries to build legitimacy in an emerging market context. In addition, the framework provides valuable insights into the adoption of different ethical approaches or CSR strategies based on the level of ethical pressure in a host country and the degree of CSR ingrainedness in the parent company.