Cultural Characteristics and Tourist Shopping Spending
Cultural Characteristics and Tourist Shopping Spending
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文化特征与游客购物消费
DOI：
10.1177/1096348017731131
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发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Nancy Swanger
中科院分区：
文献类型：
--
作者：
Na Su;H. Min;Ming;Nancy Swanger
虽然旅游购物的文化影响已被广泛研究，以前的研究很少涉及旅游购物的具体文化层面和距离，并测试统计的关系。本文通过考察霍夫施泰德的四个文化维度（权力距离、个人主义、男性气质、不确定性回避）和文化距离对购物的综合影响，填补了这一空白。在对香港入境旅游业的分析中，面板回归测试支持权力距离和男性气质是决定一个国家的游客在目的地购物支出的两个关键文化价值观，而个人主义和不确定性规避的影响则不太显著。文化距离与购物支出比率呈U型曲线关系，表明旅游者在购物上的货币资源配置先随文化距离的增加而减少，在达到最佳点后再增加。讨论的贡献和限制。
Although the cultural impact of tourism shopping has been extensively studied, prior research rarely related tourism shopping to specific cultural dimensions and distance, and tested the relationships statistically. This article fills this gap by investigating the comprehensive effects of Hofstede’s four cultural dimensions (power distance, individualism, masculinity, uncertainty avoidance) and cultural distance on shopping. In an analysis of Hong Kong’s inbound tourism, panel regression tests support power distance and masculinity as two key cultural values in determining a country’s tourist shopping spending in a destination, while the effects of individualism and uncertainty avoidance are marginally significant. A U-shaped curvilinear relationship is found for cultural distance and shopping spending ratio, suggesting that tourists’ allocation of monetary resource on shopping decreases with cultural distance first and increases later after an optimal point. A discussion of contributions and limitations is included.