The path of kyosei.

The path of kyosei.
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共生之路。

DOI:
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发表时间:
1997
影响因子:
14.7
通讯作者:
Ryuzaburo Kaku
Ryuzaburo Kaku
中科院分区:
管理学4区
文献类型:
--
作者:
Ryuzaburo Kaku

文献摘要

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许多跨国公司认为,他们有道德责任对世界问题做出回应,但不确定如何做到这一点,同时仍然为股东追求合理的利润。日本科技公司佳能(Canon)名誉董事长角来龙三郎(Ryuzaburo Kaku)建议企业考虑“共成”(kyosei),他将这一商业信条定义为一种“合作精神”,即个人和组织为共同利益而合作。Kaku声称,Kyosei帮助佳能对许多世界问题产生了重大而积极的影响,因为该公司已发展成为世界上杰出的创新者和技术制造商之一。共成的实施可以分为五个阶段,每个阶段都建立在前一个阶段的基础上。在第一阶段,公司必须努力确保可预测的利润流,并建立强大的市场地位。在此基础上,他们进入第二阶段,经理和工人决心相互合作,认识到这两个群体对公司的成功至关重要。在第三个阶段,这种合作意识延伸到公司之外,包括客户,供应商,社区团体,甚至竞争对手。在第四阶段,公司将合作精神超越国界,解决困扰世界的一些全球失衡问题。在第五个阶段,企业很少能达到,企业敦促本国政府努力纠正全球失衡。对于每一个阶段,Kaku提供了来自Cannon自己将kyosei的想法付诸实践的经验的详细例子。
Many global companies believe they have a moral duty to respond to the world's problems but are unsure how to do that and still pursue a reasonable profit for their shareholders. Ryuzaburo Kaku, honorary chairman of Canon, the Japanese technology company, suggests that companies consider kyosei, a business credo that he defines as a "spirit of cooperation" in which individuals and organizations work together for the common good. Kyosei, Kaku claims, has helped Canon make a significant and positive impact on many world problems as the company has grown to become one of the world's preeminent innovators and manufacturers of technology. The implementation of kyosei can be divided into five stages, with each stage building on the preceding one. In the first stage, companies must work to secure a predictable stream of profits and to establish strong market positions. From this foundation, they move on to the second stage, in which managers and workers resolve to cooperate with each other, recognizing that both groups are vital to the company's success. In the third stage, this sense of cooperation is extended beyond the company to encompass customers, suppliers, community groups, and even competitors. At the fourth stage, a company takes the cooperative spirit beyond national boundaries and addresses some of the global imbalances that plague the world. In the fifth stage, which companies rarely achieve, a company urges its national government to work toward rectifying global imbalances. For each stage, Kaku provides detailed examples from Cannon's own experience in putting the ideas of kyosei into practice.