MICE, ICT and Local Economic Development
MICE, ICT and Local Economic Development
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会展、信息通信技术和地方经济发展
DOI：
10.1300/j452v07n01_05
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发表时间：
2005
影响因子：
2.2
通讯作者：
C. Johnston
中科院分区：
文献类型：
--
作者：
Chloe Lau;S. Milne;C. Johnston
摘要本文探讨了信息和通信技术（ICT），特别是万维网（Web），可以提高会议，奖励，会议和展览（MICE）属性在当地经济发展（LED）中发挥的作用。MICE，ICT和LED之间的复杂联系是通过文献综述，网站审计，深入访谈和Te Kahurangi（TK）在新西兰（NZ）的案例研究来探讨的。我们的研究结果表明，网络具有相当大的（但在很大程度上尚未开发）潜力，以促进会展旅游和当地经济之间的联系。然而，只有通过认真规划，并使管理人员、开发人员和规划人员认识到，网络不仅是一种营销工具，而且是改善内部会展绩效和与当地发展建立外部联系的努力的一个组成部分，才能发挥这种潜力。
Abstract This paper investigates how information and communication technologies (ICT), and particularly the World Wide Web (Web), can enhance the role that Meetings, Incentives, Conventions, and Exhibitions (MICE) properties play in local economic development (LED). The complex linkages between MICE, ICT and LED are explored through a literature review, a website audit, in-depth interviews, and a case study of Te Kahurangi (TK) in New Zealand (NZ). Our findings reveal that the Web has considerable (but as yet largely untapped) potential to facilitate linkages between MICE and local economies. Such potential can only be reached, however, through careful planning, and the realization on the part of managers, developers and planners, that the Web is not only simply a marketing tool but also an integral part of attempts to improve internal MICE performance and external links to local development.