Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior
Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior
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DOI：
10.1016/s1057-7408(07)70013-x
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发表时间：
2007-01-01
影响因子：
4.8
通讯作者：
Wakslak, Cheryl
中科院分区：
文献类型：
--
作者：
Trope, Yaacov;Liberman, Nira;Wakslak, Cheryl
联系水平理论（CLT）是一个关于心理距离如何影响个人思想和行为的理论。交际法假设人们在心理上以低层次的、详细的和语境化的特征来描述心理上接近的对象，而在远处，他们以高层次的、抽象的和稳定的特征来描述相同的对象或事件。研究表明，心理距离的不同维度（时间、空间、社会距离和假设性）影响心理联系，这些维度反过来又指导预测、评价和行为。本文综述了这一研究及其对消费者心理学的启示。
Construal level theory (CLT) is an account of how psychological distance influences individuals' thoughts and behavior. CLT assumes that people mentally construe objects that are psychologically near in terms of low-level, detailed, and contextualized features, whereas at a distance they construe the same objects or events in terms of high-level, abstract, and stable characteristics. Research has shown that different dimensions of psychological distance (time, space, social distance, and hypotheticality) affect mental construal and that these construals, in turn, guide prediction, evaluation, and behavior. The present paper reviews this research and its implications for consumer psychology.