Data to model the influence of CSR on consumer behaviors: A process approach
Data to model the influence of CSR on consumer behaviors: A process approach
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用于模拟企业社会责任对消费者行为影响的数据：过程方法
DOI：
10.1016/j.dib.2019.104713
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发表时间：
2019
期刊：
影响因子：
1.2
通讯作者：
T Kimura
中科院分区：
文献类型：
--
作者：
S Castro-Gonzalez;B Bande;P Fernandez-Ferrin;T Kimura
本研究的目的是提供关于企业社会责任（CSR）观念对消费者倡导行为影响的推论统计数据，并考虑这种关系何时以及如何发生。数据由西班牙一家食品公司的252名顾客提供。采用结构方程模型分析量表的心理测量特性，并对提出的直接假设进行检验；采用条件过程分析对提出的中介假设进行检验。数据表明，企业社会责任实践通过消费者赞赏正向影响消费者倡导行为，诚信度越高，效果越强。本文提供了“企业社会责任与消费者倡导行为：情感与道德美德的重要性”bbb的相关数据。
The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. Data was provided by 252 customers of a food company located in Spain. Structural equation modeling was used to analyze the psychometric proprieties of the measurement scales and to test the proposed direct hypotheses; conditional process analysis was used to test the proposed mediation hypothesis. The data indicate that CSR practices positively influence consumer advocacy behaviors through consumer admiration – the higher the integrity, the stronger the effect. This article provides data related to “Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues”[1].