Catch the tweet to fight the flu: Using Twitter to promote flu shots on a college campus
Catch the tweet to fight the flu: Using Twitter to promote flu shots on a college campus
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DOI：
10.1080/07448481.2021.1973480
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发表时间：
2021-08-27
影响因子：
2.4
通讯作者：
Tien, Joseph
中科院分区：
文献类型：
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作者：
Osborne, Matthew T.;Kenah, Eben;Tien, Joseph
在2018-2019流感季节，我们进行了一项随机对照试验，检查Twitter活动对疫苗接种率的有效性。同时，我们研究了数字社会网络结构和疫苗接种状态之间的潜在相互作用。参与者：在中西部一所大型公立大学的本科生被随机分配到干预组（n = 353）或对照组（n = 349）。方法：通过每月调查收集疫苗接种数据。通过面向公众的Twitter API收集参与者的Twitter数据。干预效果进行了评估与logistic回归。标准的网络科学工具检查了在线社交网络上的疫苗接种覆盖率。结果：该运动对疫苗接种结果没有影响。前一年接种流感疫苗对参与者的疫苗接种有积极影响。检测到数字社交网络结构与疫苗接种状况之间相互作用的证据。结论：社交媒体宣传可能不足以提高疫苗接种率。利用网络结构的社交媒体活动可能有潜力。
Objective Over the 2018-2019 flu season we conducted a randomized controlled trial examining the efficacy of a Twitter campaign on vaccination rates. Concurrently we investigated potential interactions between digital social network structure and vaccination status. Participants: Undergratuates at a large midwestern public university were randomly assigned to an intervention (n = 353) or control (n = 349) group. Methods: Vaccination data were collected via monthly surveys. Participant Twitter data were collected through the public-facing Twitter API. Intervention impact was assessed with logistic regression. Standard network science tools examined vaccination coverage over online social networks. Results: The campaign had no effect on vaccination outcome. Receiving a flu shot the prior year had a positive impact on participant vaccination. Evidence of an interaction between digital social network structure and vaccination status was detected. Conclusions: Social media campaigns may not be sufficient for increasing vaccination rates. There may be potential for social media campaigns that leverage network structure.