Laughing in the Face of Fear (of Disease Detection): Using Humor to Promote Cancer Self-Examination Behavior
Laughing in the Face of Fear (of Disease Detection): Using Humor to Promote Cancer Self-Examination Behavior
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DOI：
10.1080/10410236.2014.1000479
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发表时间：
2016-07-01
影响因子：
3.9
通讯作者：
Nabi, Robin L.
中科院分区：
文献类型：
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作者：
Nabi, Robin L.
这项研究探讨了使用幽默来减少与癌症自我检查行为相关的焦虑的可能好处。在研究1中，187名大学生阅读了一个幽默的公益广告（PSA）脚本，宣传乳房或睾丸自我检查。结果表明，幽默感降低了对自我考试的焦虑，这反过来又与更积极的自我考试态度有关。同时，幽默感与更大的信息处理动机，这反过来又与更多的支持自我检查的态度。自我检查的态度也正相关的自我检查的意图。这些结果在研究2中得到了很大程度的重复。此外，自我考试的意图预测自我考试行为1周后。然而，与过去的研究一致，幽默和严肃的信息并没有在随后的自我检查行为中产生差异，尽管对于那些暴露于幽默和严肃信息的人来说，意图-行为关系更强，更显着。鉴于这些发现，并鉴于幽默的优势，吸引和保持注意力在真实的消息环境中，使用精心构建的幽默呼吁可能是一个可行的消息策略，以促进健康检测行为。
This research examines the possible benefit of using humor to reduce anxiety associated with performing cancer self-examination behaviors. In Study 1, 187 undergraduates read a humorous public service announcement (PSA) script promoting either breast or testicular self-exams. Results suggest that perception of humor reduced anxiety about self-exams, which, in turn, related to more positive self-exam attitudes. Simultaneously, humor perception associated with greater message processing motivation, which, in turn, associated with more supportive self-exam attitudes. Self-exam attitudes also positively associated with self-exam intentions. These results were largely replicated in Study 2. Further, self-exam intentions predicted self-exam behavior 1 week later. However, consistent with past research, the humorous and serious messages did not generate differences in subsequent self-exam behavior, though the intention-behavior relationship was stronger and significant for those exposed to the humorous versus the serious messages. In light of these findings, and given that humor has the advantage of attracting and holding attention in real message environments, the use of carefully constructed humor appeals may be a viable message strategy to promote health detection behaviors.