Technology Entrepreneurship: Creating, Capturing, and Protecting Value
Technology Entrepreneurship: Creating, Capturing, and Protecting Value
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技术创业：创造、获取和保护价值
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
M. A. Lechter
中科院分区：
文献类型：
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作者：
T. Duening;Robert A. Hisrich;M. A. Lechter
认识到这家技术初创公司的独特需求，Duning比这个市场上的其他文本更专注于知识产权开发、融资和营销/销售。大量使用技术例子、案例研究和作业，使本书对工科学生具有相关性和激励作用。完整的补充资料包，包括教师手册和课堂讲稿，使课程的启动和运行变得容易。*丰富的案例研究、例子和章节中的元素，重点放在启动和运营技术企业的挑战上；*比以商业为重点的创业课本中更深入地研究知识产权的开发和管理；*比以商业为重点的创业课本更深入地处理估值、交易结构和股权保护问题；*广泛讨论技术管理和作为竞争优势的持续创新；*解决领导、管理、激励和补偿技术工人的问题；*将更多时间花在营销和销售的基本要素上，因为这些是企业家精神中最常被工程师和科学家忽视的要素；
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;* extensive discussion of technology management and continuous innovation as a competitive advantage;* addresses the issue of leading, managing, motivating, and compensating technical workers;* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;