China’s mediated public diplomacy towards Japan: a text-as-data approach
China’s mediated public diplomacy towards Japan: a text-as-data approach
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中国对日公共外交：文本即数据的方法
DOI：
10.1080/01292986.2022.2034901
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发表时间：
2022
影响因子：
2.6
通讯作者：
Zhou Yuan
中科院分区：
文献类型：
--
作者：
Natsuho Maeda;T. Terai;K. Ohtsuki;F. Yoshida;K. Ishihara;T. Deyama;Zhou Yuan
作为一个正在崛起的大国，中国已经意识到改善其在外国公众中的国家形象是一项紧迫的任务。在习近平时代，中国在其外语媒体上投入了大量资源，以向国际受众展示更有利的国家形象。本研究为考察中国日语媒体的内容及其传播提供了一个新的视角。研究发现，中国官方媒体提升中国软实力的策略主要有两个：（1）突出中国的文化和经济成就，（2）提供中国的正面故事。对中日媒体内容的比较分析表明，中国媒体叙事在日本舆论场的传播效果不佳。本研究具有实质性和方法论意义。从实质上讲，这一调查增进了我们对中国战略性地利用国有媒体进行公共外交的理解。在方法论上，本研究有助于对日语数据进行定量文本分析。
As a rising power, China has realized that it is an urgent task to improve its national image among foreign publics. In the era of Xi Jinping, China has invested a substantial amount of resources in its foreign-language media to present a more favorable national image to an international audience. This study provides a novel approach to examine the content of ChinaLs Japanese-language media and its dissemination. The study found that the Chinese state media promotes ChinaLs soft power using two main strategies:(1) highlighting ChinaLs culture and economic achievements, and (2) providing positive stories of China. A comparative content analysis of Chinese and Japanese media shows that Chinese mediaLs narratives are not well circulated in JapanLs public opinion field. This study has both substantive and methodological significance. Substantively, this investigation enhances our understanding of ChinaLs strategic use of stateowned media for public diplomacy. Methodologically, this research contributes to the employment of quantitative text analysis methods on Japanese-language data.