Global or Local Identity? A theoretical analysis of the role of Viacom on identity formation among children in an international context
Global or Local Identity? A theoretical analysis of the role of Viacom on identity formation among children in an international context
复制标题
全球身份还是本地身份？
DOI：
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发表时间：
2008
期刊：
影响因子：
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通讯作者：
Leeva Chung
中科院分区：
文献类型：
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作者：
Kristin C. Moran;Leeva Chung
世界各地的儿童在全球化的环境中成长，受到互联网、手机和流行文化等诸多因素的影响。一个重要的影响是电视节目的国际化，随着儿童接触到源自美国的节目的增加，这无疑将影响他们如何理解自己和环境。本文旨在探讨身份认同、全球化与电视之间的交集。维亚康姆公司是全球媒体公司国际化的一个案例研究，这可以被视为全球价值取向的主要来源，也是在儿童和青少年中形成模糊身份的有力因素。我们认为，新一代的儿童正在发展第三种身份-融合的地方和全球-一个身份，超越传统的种族和文化的界限。
Children around the world are growing up in a globalized environment influenced by many factors such as the internet, cell phones, and pop culture. One significant influence is the internationalization of television programming and as children’s exposure to programs that originate in the United States increases it will undoubtedly impact how they understand themselves and their environment. The purpose of this essay is to explore the intersection among identity, globalization, and television. A case study into the internationalization of global media companies is Viacom Inc., which can be seen as a dominant source of global value orientation and a powerful contributor to the formation of an ambiguous identity among children and teenagers. We argue that new generations of children are developing a third identity – a fusion of local and global – an identity that transcends traditional ethnic and cultural boundaries.