E-Commerce
E-Commerce
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DOI：
10.4018/978-1-7998-4342-9.ch013
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发表时间：
2021
期刊：
影响因子：
--
通讯作者：
J. F. Rayport;Bernard J. Jaworski
中科院分区：
文献类型：
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作者：
J. F. Rayport;Bernard J. Jaworski
本章概述了通过互联网连接的重要性以及万维网（WWW）为餐饮服务业提供的机会。餐厅、酒吧和餐饮公司可以从网站提供的365天24小时的全球曝光中获益良多。当今的商业环境比以往任何时候都更加紧密地联系在一起。没有网站或电子商务业务在互联网上的存在意味着被排除在外，没有曝光，没有扩大业务的可能性。餐饮业经营者应该问的问题不是对互联网和网站的需求，而是应该在互联网和网站上投资多少。全世界数以百万计的像餐馆这样的企业都从他们的网站和万维网上的存在中受益。从在线订餐系统到销售食谱书籍和商品，增加收入和与他人竞争的机会从未如此之大。
The chapter outlines the importance of being connected over the internet and the opportunities the world wide web (WWW) offers to the foodservice industry. Restaurants, bars, and catering companies can significantly benefit from the exposure a website gives them internationally 24/7/365. Today's business landscape is far more connected worldwide than ever before. Not having a presence on the internet with a website and or an e-commerce business means being left out without exposure and without the possibility of expanding the business. The questions a foodservice operator should ask are not about the need for the internet and a website, but rather how much should be invested in it. Millions of businesses like restaurants worldwide have benefited from their website and presence on the WWW. The opportunities to increase revenue and compete against others have never been greater, from online table reservation systems to selling recipe books and merchandise.