The Impact of Advertising on the Price of Consumer Products
The Impact of Advertising on the Price of Consumer Products
复制标题
广告对消费品价格的影响
DOI：
10.1177/002224298004400303
复制
发表时间：
1980
期刊：
影响因子：
--
通讯作者：
Mark S. Albion
中科院分区：
文献类型：
--
作者：
P. Farris;Mark S. Albion
本文探讨了市场营销中最具争议的问题之一：“广告会提高价格吗？”它回顾了双方发表的论点和实证研究，并得出结论，将工厂价格与消费者价格、相对价格与绝对价格区分开来的方法，可以调和在这个问题上被认为相互矛盾的证据。
This article examines one of the most controversial issues in marketing, “Does advertising increase prices?” It reviews arguments and empirical research published on both sides and concludes that an approach which distinguishes factory from consumer prices, and relative from absolute prices, can reconcile much of what has been considered conflicting evidence on this question.