The Impact of Software User Experience on Customer Satisfaction

The Impact of Software User Experience on Customer Satisfaction
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软件用户体验对客户满意度的影响

DOI:
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发表时间:
2018
期刊:
影响因子:
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通讯作者:
S. Al
S. Al
中科院分区:
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文献类型:
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作者:
Omar N. Badran;S. Al

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本研究旨在调查用户体验变量(效用,可用性,美学,识别和价值)对约旦智能手机客户满意度的影响。一个方便的样本(393)问卷进行了测量。统计学分析采用简单回归和分层回归,总有效率为78.6%。用户体验风格的采用率很高,客户满意度也很高。所有的用户体验变量都会影响客户的满意度。价值是最具影响力的变量。智能手机用户在采用用户体验模式方面,性别、经验和年龄有统计学意义;教育水平没有显示出任何统计学影响。这项研究包括用户体验变量对约旦智能手机客户满意度的影响。本研究旨在确定约旦软件智能手机用户和客户的发展中的用户和客户满意度的软件用户体验维度。
This study aims to investigate the impact of user experience variables (utility, usability, aesthetics, identification and value) on customer satisfaction of smartphones in Jordan. A convenience sample (393) questionnaires were measured. Simple and hierarchal regression was used for statistical analysis, covering (78.6%) response rate. Adoption of the UX style was high and customer’s satisfaction was also significant. All of the UX variables affect customer’s satisfaction. Value was the most influencing variable. There was a statistical significance in adopting UX pattern for smartphone users due to gender, experience and age; the level of education did not show any statistical impact. This research includes implication for the impact of user experience variables on customer satisfaction of smartphones in Jordan. This study seeks to identify the software user experience dimensions in user and customer satisfaction in the development of the Jordanian software smart phone users and customers.