Older adults' motivated choice for technological innovation: Evidence for benefit-driven selectivity
Older adults' motivated choice for technological innovation: Evidence for benefit-driven selectivity
复制标题
DOI：
10.1037/0882-7974.21.1.190
复制
发表时间：
2006-03-01
影响因子：
3.7
通讯作者：
Bouwhuis, DG
中科院分区：
文献类型：
--
作者：
Melenhorst, AS;Rogers, WA;Bouwhuis, DG
这项研究调查了老年人采用技术创新的动机。68个老年人的电子邮件用户和非用户讨论了使用电子邮件和传统的通信方法在18个焦点小组。结果显示了老年人对新通信技术的利益驱动方法。无论他们对新技术的决定是积极的还是消极的，也无论他们的电子邮件体验如何，参与者都关注利益而不是成本。对传统媒体来说，成本和效益都很重要。研究结果与普遍认为的可用性问题等障碍决定了老年人是否使用新技术相矛盾，并表明了感知到的好处对成功创新的决定性作用。
This study examined older adults' motivation to adopt technological innovation. Sixty-eight older e-mail users and nonusers discussed the use of e-mail and of traditional communication methods in 18 focus groups. The results show older adults' benefit-driven approach to new communication technology. Regardless of whether their decision about the new technology was positive or negative and irrespective of their e-mail experience, participants focused on benefits rather than costs. For traditional media, both costs and benefits were important. Results contradict the common belief that barriers such as usability problems determine whether older people use new technology and indicate the decisive role of perceived benefits for successful innovation.