The analytics of search with posted prices
The analytics of search with posted prices
复制标题
带有发布价格的搜索分析
DOI：
10.1007/pl00004113
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发表时间：
2001
期刊：
影响因子：
1.3
通讯作者：
S. Lippman
中科院分区：
文献类型：
--
作者：
Michael Arnold;S. Lippman
本文研究了标准序贯搜索范式下最优发布价格的特征。从大量的顺序搜索文献中收集的直觉中，卖家采用了保留价格，但这种直觉并没有延续到公布的价格设置中。例如，买家估值的增加可能会导致最优张贴价格的降低。然而，我们确实提供了关于危险率函数的充分条件，以确保需求的增加会导致最优张贴价格的增加。如本文所示，发布价格模型的分析关键取决于h的分析属性。讨论的问题包括需求的弹性、有限的范围、多个单位的销售和竞争均衡。
This paper investigates the characteristics of the optimal posted price in the standard sequential search paradigm. Much of the intuition gleaned from the extensive sequential search literature in which the seller adopts a reservation price does not carry over to the posted price setting. For example, an increase in buyer valuations can lead to a reduction in the optimal posted price. We do, however, provide sufficient conditions on the hazard rate functionhwhich ensure that an increase in demand induces an increase in the optimal posted price. As exhibited herein, the analysis of the posted price model depends critically upon analytical properties ofh. Amongst the issues treated are the elasticity of demand, finite horizon, sale of multiple units, and competitive equilibrium.