Understanding Customer Behavior in Multi-Tier Demand Response Management Program
Understanding Customer Behavior in Multi-Tier Demand Response Management Program
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DOI：
10.1109/access.2015.2507372
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发表时间：
2015-12
期刊：
影响因子：
3.9
通讯作者：
Aqsa Naeem;Ali Shabbir;N. Hassan;C. Yuen;Ayaz Ahmad;W. Tushar
中科院分区：
文献类型：
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作者：
Aqsa Naeem;Ali Shabbir;N. Hassan;C. Yuen;Ayaz Ahmad;W. Tushar
在本文中，我们调查的因素，影响客户的决定，在订阅一个特定的需求响应管理（DRM）计划。基于这些因素，我们提出了一个分类的客户类型，包括非绿色舒适寻求行为（NCSB）和绿色激励寻求行为（GISB）。我们使用多层DRM计划，明确规定NCSB和GISB客户的奖励和不便。只有当特定数量的客户参与NCSB和GISB计划时，电网运营商才能从DRM获得最大利润率（在向参与用户支付激励之后）。从网格的角度来看，任何偏离理想订阅模式的行为都是不可取的。我们还开发了一个基于逻辑回归的数学框架，并考虑了客户行为的可量化和不可量化属性。该模型捕获了客户对不同DRM计划偏好的概率性质。仿真结果表明，NCSB和GISB计划中的客户实际订购量与理想值存在较大偏差。从这些，我们确定一个折衷的解决方案，介于理想和实际的解决方案。我们还发现，沿着经济因素，社会因素，如同行压力和提示绿色或关怀行为，也可以作为潜在的工具，电网运营商影响客户的偏好。本文也可用于电网运营商设计适当的多层DRM计划。
In this paper, we investigate the factors that influence the customer's decision in subscribing to a particular demand response management (DRM) scheme. Based on these factors, we suggest a classification of customer types that include non-green comfort seeking behavior (NCSB) and green incentive seeking behavior (GISB). We use multi-tier DRM plans that clearly specify the incentive and inconvenience for NCSB and GISB customers. The grid operator can obtain maximum profit margin (after paying out the incentives to participating users) from the DRM only if a specific number of customers participate in the NCSB and GISB plans. Any deviation from an ideal subscription pattern is undesirable from the grid's perspective. We also develop a mathematical framework that is based on logistic regression and considers the quantifiable as well as unquantifiable attributes of customer behavior. This model captures the probabilistic nature of customer preferences for different DRM plans. Simulation results reveal that the actual subscription of customers in NCSB and GISB plans significantly deviates from the ideal values. From these, we determine a compromise solution that lies between the ideal and the actual solutions. We also identify that along with economic factors, social factors, such as peer pressure and prompting green or caring behavior, could also be used as potential tools by the grid operator to influence the customer preference. This paper can also be used by the grid operator to design appropriate multi-tier DRM plans.