The power of visual material: Persuasion, emotion and identification
The power of visual material: Persuasion, emotion and identification
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DOI：
10.1177/0392192107087919
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发表时间：
2008-01-01
期刊：
影响因子：
--
通讯作者：
Joffe, Helene
中科院分区：
文献类型：
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作者：
Joffe, Helene
本文整合了社会科学和人文学科有关视觉材料的说服力影响的文献，强调了情感和认同问题。视觉效果不仅用于说明新闻和专题类型，还用于试图说服目标受众改变态度和行为的广告和活动。其中包括健康、安全和慈善活动，试图通过社会手段改变人们的信仰、态度和行为。随着此类视觉效果的出现越来越多，人们被迫参与、并在某些情况下被迫脱离的媒体环境变得更加情绪化。
This paper integrates literature from the social sciences and humanities concerning the persuasive impact of visual material, highlighting issues of emotion and identification. Visuals are used not only to illustrate news and feature genres but also in advertising and campaigns that attempt to persuade their target audiences to change attitudes and behaviours. These include health, safety and charity campaigns, that attempt to socially engineer change in people's beliefs, attitudes and behaviours. With the increasing presence of such visuals comes a more emotive media environment with which people are forced to engage, and, under certain circumstances, disengage.