A room with a viewpoint: Using social norms to motivate environmental conservation in hotels
A room with a viewpoint: Using social norms to motivate environmental conservation in hotels
复制标题
DOI：
10.1086/586910
复制
发表时间：
2008-10-01
影响因子：
7.2
通讯作者：
Griskevicius, Vladas
中科院分区：
文献类型：
--
作者：
Goldstein, Noah J.;Cialdini, Robert B.;Griskevicius, Vladas
两个实地实验研究了要求酒店客人参与环境保护计划的标志的有效性。使用描述性规范的上诉（E。例如，在一个实施例中，“大多数客人重复使用他们的毛巾”）被证明上级于仅关注环境保护的酒店广泛使用的传统吸引力。此外，当描述发生在与个人的直接情境环境最匹配的环境中的群体行为时，规范性诉求是最有效的。例如，在一个实施例中，“这个房间里的大多数客人重复使用他们的毛巾”），我们称之为省级规范。管理亲环境的努力的理论和实践影响进行了讨论。
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e. g., "the majority of guests reuse their towels") proved superior to a traditional appeal widely used by hotels that focused solely on environmental protection. Moreover, normative appeals were most effective when describing group behavior that occurred in the setting that most closely matched individuals' immediate situational circumstances (e. g., "the majority of guests in this room reuse their towels"), which we refer to as provincial norms. Theoretical and practical implications for managing proenvironmental efforts are discussed.