Social networking: An age-neutral commodity — Social networking becomes a mature web application
Social networking: An age-neutral commodity — Social networking becomes a mature web application
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社交网络：一种与年龄无关的商品——社交网络成为一种成熟的网络应用程序
DOI：
10.1057/palgrave.dddmp.4350099
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发表时间：
2008
期刊：
影响因子：
--
通讯作者：
D. Stroud
中科院分区：
文献类型：
--
作者：
D. Stroud
本文讨论了社交网络如何迅速成熟，并与所有年龄组和类型的消费者相关。本文解释了社交网络的基本原理，追溯了它的起源，并解释了它崛起的原因。本文考虑了这种应用程序可能会如何发展，并通过详细说明营销人员应该如何反应来得出结论。
This paper discusses how Social networking has quickly matured to become relevant to all age groups and types of consumer. The paper explains the fundamentals of social networking, traces its origins and explains the reasons for its rise to prominence. The paper considers how this application is likely to develop and concludes by detailing the way marketers should react.