Design and Competitive Advantage in Technology-Driven Sectors: The Role of Usability and Aesthetics in Dutch IT Companies1
Design and Competitive Advantage in Technology-Driven Sectors: The Role of Usability and Aesthetics in Dutch IT Companies1
复制标题
技术驱动行业的设计和竞争优势：可用性和美观在荷兰 IT 公司中的作用1
DOI：
10.1080/09537320601019719
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发表时间：
2006
影响因子：
3.4
通讯作者：
R. T. Cate
中科院分区：
文献类型：
--
作者：
G. Gemser;D. Jacobs;R. T. Cate
摘要本研究旨在探讨设计与竞争优势之间的关系。被选为研究背景的部门是荷兰的信息技术部门。关于管理者对设计的收益和成本的看法的研究集中在可用性和美学的设计维度上。半结构化的访谈，从八个IT公司的管理人员进行了收集实证数据和两个反馈会议，以验证所得出的结论。正如预期的那样，人们发现，设计是一个相对利用不足的战略工具，在荷兰IT部门。然而，在整个新产品开发过程中，对可用性和美学的敏感性似乎是必要的，因为IT部门的价格竞争趋势是IT技术和功能的过剩和标准化的结果，以及客户对IT成本越来越挑剔的态度。解决这个成本陷阱的唯一办法似乎是增加真实的价值。
Abstract This exploratory study examines the relationship between design and competitive advantage in a technology-driven sector. The sector chosen as a research setting is the Dutch information technology (IT) sector. The research on managerial perceptions of the benefits and costs of design focused on the design dimensions of usability and aesthetics. Semi-structured interviews with managers from eight IT companies were conducted to collect empirical data and two feedback sessions were organized to verify the conclusions drawn. As expected, it was found that design is a relatively under-utilized strategic tool in the Dutch IT sector. Sensitivity to usability and aesthetics throughout the NPD process, however, seems necessary considering the tendency towards price competition in the IT sector as a consequence of overcapacity and standardization of IT technology and functionality, and an increasingly critical attitude of customers towards the costs of IT. The only solution to this cost trap would seem to be to add real value.