Is the GRP Really Dead In a Cross-Platform Ecosystem?
Is the GRP Really Dead In a Cross-Platform Ecosystem?
复制标题
GRP 真的在跨平台生态系统中消亡了吗？
DOI：
10.2501/jar-2015-019
复制
发表时间：
2015
影响因子：
2.5
通讯作者：
Gian Fulgoni
中科院分区：
文献类型：
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作者：
Gian Fulgoni
过去 15 年来，美国的数字广告支出激增，增长了六倍，2014 年达到 495 亿美元。[1][1] Magna Global 预测，到 2016 年底，数字广告将超过电视广告。[2][2]
这种增长，加上大量计算机驱动的措施，导致
Over the past 15 years, U.S. spending on digital advertising has surged, growing sixfold to reach $49.5 billion in 2014.[1][1] Magna Global forecasts that digital will exceed television advertising by the end of 2016.[2][2]
Such growth, along with a plethora of computer-driven measures, have caused