Some reflections on the western bias of media theory
Some reflections on the western bias of media theory
复制标题
对西方传媒理论偏见的几点思考
DOI：
10.1080/01292980009364781
复制
发表时间：
2000
期刊：
影响因子：
--
通讯作者：
D. McQuail
中科院分区：
文献类型：
--
作者：
D. McQuail
本文从西方人的角度对这一现象作了个人的看法，并探讨了它的一些起源、表现形式和可能的影响。其根源深深植根于西方社会科学中，与西方（和新教）社会优越性的思想相混合。相对于媒体理论，这种偏见部分来自于媒体理论依赖和反映梅达自身的程度，根据一些假设，传媒自身即使不是“美国化”，也是非常“西方化”的。问题是，在寻求一种更普遍的媒体理论形式时，如何对抗、避免或抵制这种偏见。
This paper sketches a personal perspective of this phenomenon, as seen through Western eyes, and looks at some of its origins, manifestations and possible effects. The roots lie deeply embeded in Western social science where they are mixed with ideas about the superiority of Western (and Protestant) society. In relation to media theory, the bias partly comes from the extent to which media theory is dependent on and reflective of the meda themsleves, which according to some hypotheses are also very ‘Western’ if not ‘American’. The question arises how to combat, avoid or counter the bias in seeking a more universal form of media theory.