An Instrument for Measuring the Business Benefits of E-Commerce Retailing
An Instrument for Measuring the Business Benefits of E-Commerce Retailing
复制标题
DOI：
10.1080/10864415.2003.11044274
复制
发表时间：
2003-04
影响因子：
5
通讯作者：
Youlong Zhuang;A. Lederer
中科院分区：
文献类型：
--
作者：
Youlong Zhuang;A. Lederer
评估电子商务惠益的工具将对研究人员和管理人员非常有用。通过文献回顾确定了这种工具对电子商务企业的好处，并通过一项基于网络和电子邮件的调查调查了零售电子商务网站实现的好处的程度，调查产生了458份电子商务经理的有用答复，以及58家受访公司的二级参与者的答复。制作了一个包含27个项目的工具，并将其简化为零售业特有的五个因素：后端效率、市场扩张、库存管理、成本降低和客户服务效益。该工具为B2C电子商务研究人员提供了独立或因应变量的通用衡量标准，这将有助于理解电子商务的前因和结果。它可以帮助B2C电商管理者在投资技术时做出更好的选择。
An instrument that assesses the benefits of electronic commerce would be very useful to researchers and managers. The benefits of such an instrument for e-commerce businesses were identified by a literature review, and the extent to which the benefits are achieved by retail e-commerce sites was investigated by a Web- and e-mail-based survey producing 458 usable responses from e-commerce managers plus responses from secondary participants at 58 of the surveyed firms. A 27-item instrument was produced and reduced to five factors specific to retailing: back-end efficiency, market expansion, inventory management, cost reduction, and customer service benefits. The instrument provides B2C e-commerce researchers with a common measure of independent or dependent variables that will facilitate an understanding of the antecedents and outcomes of e-commerce. It can help B2C e-commerce managers make better choices when investing in technology.