Pretesting survey instruments: An overview of cognitive methods
Pretesting survey instruments: An overview of cognitive methods
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DOI：
10.1023/a:1023254226592
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发表时间：
2003-05-01
影响因子：
3.5
通讯作者：
Collins, D
中科院分区：
文献类型：
--
作者：
Collins, D
本文提出了调查问卷作为一种测量工具，可以而且应该进行测试以确保其达到目的的情况。传统上，调查研究人员一直专注于“标准化”数据收集工具和程序（例如问题措辞），并假设问卷设计的经验加上问卷的试点测试将确保结果有效和可靠。然而，标准化概念中隐含的假设是，受访者能够理解所提出的问题，所有受访者都以相同的方式理解问题，并且受访者愿意并且能够回答这些问题。认知问题测试方法的发展为社会研究人员提供了许多理论和工具来检验这些假设，并开发出更好的调查工具和问卷。本文描述了其中一些理论和工具，并认为认知测试应该成为任何调查工具开发过程的标准部分。
This article puts forward the case that survey questionnaires, which are a type of measuring instrument, can and should be tested to ensure they meet their purpose. Traditionally survey researchers have been preoccupied with ' standardising' data collection instruments and procedures such as question wording and have assumed that experience in questionnaire design, coupled with pilot testing of questionnaires, will then ensure valid and reliable results. However, implicit in the notion of standardisation are the assumptions that respondents are able to understand the questions being asked, that questions are understood in the same way by all respondents, and that respondents are willing and able to answer such questions. The development of cognitive question testing methods has provided social researchers with a number of theories and tools to test these assumptions, and to develop better survey instruments and questionnaires. This paper describes some of these theories and tools, and argues that cognitive testing should be a standard part of the development process of any survey instrument.