INFORMATION EXPOSURE, OPPORTUNITY EVALUATION, AND ENTREPRENEURIAL ACTION: AN INVESTIGATION OF AN ONLINE USER COMMUNITY
INFORMATION EXPOSURE, OPPORTUNITY EVALUATION, AND ENTREPRENEURIAL ACTION: AN INVESTIGATION OF AN ONLINE USER COMMUNITY
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DOI：
10.5465/amj.2010.0328
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发表时间：
2013-10-01
影响因子：
10.5
通讯作者：
Frederiksen, Lars
中科院分区：
文献类型：
--
作者：
Autio, Erkko;Dahlander, Linus;Frederiksen, Lars
我们研究个人对外部信息的接触如何调节创业机会和创业行为的评估。结合采访、调查和在线用户社区八年来的综合网络日志的数据，我们发现技术信息影响了机会评估，而有关用户需求的社会信息则推动个人采取创业行动。我们的实证研究结果表明，减少需求不确定性是调节创业行为的一个核心因素，而迄今为止，主流的创业行为理论却忽视了这一点。
We study how an individual's exposure to external information regulates the evaluation of entrepreneurial opportunities and entrepreneurial action. Combining data from interviews, a survey, and a comprehensive web log of an online user community spanning eight years, we find that technical information shaped opportunity evaluation and that social information about user needs drove individuals to entrepreneurial action. Our empirical findings suggest that reducing demand uncertainty is a central factor regulating entrepreneurial action, an insight that received theories of entrepreneurial action have so far overlooked.