The role of transportation in the persuasiveness of public narratives
The role of transportation in the persuasiveness of public narratives
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DOI：
10.1037/0022-3514.79.5.701
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发表时间：
2000-11-01
影响因子：
7.6
通讯作者：
Brock, TC
中科院分区：
文献类型：
--
作者：
Green, MC;Brock, TC
运输被认为是叙事可以影响信念的一种机制。被定义为吸收到一个故事，运输需要图像，影响和注意力的焦点。开发并验证了运输量表。实验1（N = 97）表明，运输的程度增强故事一致性的信念和良好的评价的主角。实验2（N = 69）表明，高度运输的读者发现更少的错误注意到一个故事比运输较少的读者。实验3（N = 274）和实验4（N = 258）再次复制了运输对信念和评价的影响;在后一项研究中，运输是直接操纵使用处理指令。减少交通导致减少故事一致的信念和评价。研究还表明，交通和相应的信念一般不受标记为事实或小说的故事。
Transportation was proposed as a mechanism whereby narratives can affect beliefs. Defined as absorption into a story, transportation entails imagery, affect, and attentional focus. A transportation scale was developed and validated. Experiment 1 (N = 97) demonstrated that extent of transportation augmented story-consistent beliefs and favorable evaluations of protagonists. Experiment 2 (N = 69) showed that highly transported readers found fewer false notes in a story than less-transported readers. Experiments 3 (N = 274) and 4 (N = 258) again replicated the effects of transportation on beliefs and evaluations; in the latter study, transportation was directly manipulated by using processing instructions. Reduced transportation led to reduced story-consistent beliefs and evaluations. The studies also showed that transportation and corresponding beliefs were generally unaffected by labeling a story as fact or as fiction.