Tradition and Modernity in the New New World of Wine: Market innovation in Languedoc AOC wines
Tradition and Modernity in the New New World of Wine: Market innovation in Languedoc AOC wines
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葡萄酒新世界中的传统与现代：朗格多克法定产区葡萄酒的市场创新
DOI：
10.1093/acprof:oso/9780195112252.003.0008
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发表时间：
2006
期刊：
影响因子：
--
通讯作者：
J. Laporte
中科院分区：
文献类型：
--
作者：
Y. Chiffoleau;J. Laporte
法国AOC葡萄酒市场面临严重危机。在朗格多克-鲁西永，专业领袖们提议通过开发一个名为“朗格多克”的地区名称来应对。本文结合经济学和社会学，介绍了我们的研究成果和应他们的要求制定的专业方案。从市场作为一个“互动系统”的定义出发，三个互补的研究工作已经完成，以评估危机的因素，并分析围绕“朗格多克”AOC葡萄酒成功的“市场创新”的经济和社会条件。统计分析和对AOC葡萄酒生产商和销售商的定性访谈最终要求分两个步骤建立社会技术创新网络，首先是针对一种识别良好的产品的中等范围定位和葡萄酒行业的更新区域治理，然后是AOC葡萄酒的范围扩展和分层，由互补活动的发展支持。
The French AOC wine market faces a deep crisis. In th e Languedoc-Roussillon, professional leaders have proposed to react through the development of a regional appellation called “Languedoc”. Combining economics and sociology, this paper presents the results of our research and expertise program d eveloped on their request about such a strategic issue. From a definition of market as an “ interaction system”, three complementary research works have been done in orde r to assess the factors of the crisis and to analyse the economical and social conditions of a successful “market innovation” around “Languedoc” AOC wine. Statistical analysis an d qualitative interviews of both AOC wines producers and sellers call finally for the building of socio-technical innovation networks in two steps, fisrt targetting a medium ra nge positioning of a well-identified product and a renewed regional governance of the wi ne sector, then the AOC wines range extension and hierarchisation, supported by the dev elopment of complementary activities.