Cancer coverage in a mainstream and Korean American online newspaper: lessons for community intervention.

Cancer coverage in a mainstream and Korean American online newspaper: lessons for community intervention.
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主流和韩裔美国在线报纸的癌症报道:社区干预的教训。

DOI:
10.1016/j.pec.2008.03.004
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发表时间:
2008
影响因子:
3.5
通讯作者:
Moskowitz,JoelM
Moskowitz,JoelM
中科院分区:
医学2区
文献类型:
--
作者:
McDonnell,DianaD;Lee,Hyun-Ju;Kim,Young-Bok;Kazinets,Gene;Moskowitz,JoelM

文献摘要

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韩裔美国人胃癌、肝癌和宫颈癌的发病率高于美国加利福尼亚州的大多数群体,而且癌症筛查率普遍较低。为了更好地针对社区干预措施,我们评估了癌症的内容在一个领先的韩裔美国人的报纸,韩国日报,相比,从同一个大都市地区的主流报纸,洛杉矶(LA)Times.METHODS使用的在线版本的每一份报纸的2006年,我们计算了文章提到癌症和评估的内容,在一个随机样本的300篇文章,从每份报纸。虽然《洛杉矶时报》提及癌症的文章比例较高,但《韩国日报》主要关注癌症和特定类型癌症的文章较多。在韩国日报的文章更有可能讨论预防,而那些在洛杉矶时报更经常集中在人,政治,或research.CONCLUSIONSSmaller,民族报纸可能更适合有关预防和适当的地方,以社区为重点的干预措施的消息。
OBJECTIVEKorean Americans have higher incidence of stomach, liver, and cervical cancer than most groups in CA, USA, and generally lower rates of cancer screening. To better target community interventions, we evaluated the cancer content in a leading Korean American newspaper, the Korea Daily, compared to a mainstream newspaper from the same metropolitan area, the Los Angeles (LA) Times.METHODSUsing the online versions of each newspaper for the year 2006, we counted articles mentioning cancer and evaluated the content in a random sample of 300 articles from each newspaper. Articles were categorized by relevance of cancer content and topic(s) covered.RESULTSAlthough the LA Times had a higher proportion of articles mentioning cancer, the Korea Daily had more articles that primarily focused on cancer and addressed specific types of cancer. Articles in the Korea Daily were more likely to discuss prevention, while those in the LA Times more often focused on people, politics, or research.CONCLUSIONSSmaller, ethnic newspapers may be more amenable to messages about prevention and appropriate places to target community-focused interventions.PRACTICE IMPLICATIONSHealth practitioners should consider submitting articles to ethnic newspapers and forming partnerships with journalists to cultivate this potential.