"If it tastes good, I'm drinking it": qualitative study of beverage consumption among college students.
"If it tastes good, I'm drinking it": qualitative study of beverage consumption among college students.
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DOI：
10.1016/j.jadohealth.2012.11.017
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发表时间：
2013-06
影响因子：
7.6
通讯作者：
Goldman, Roberta E.
中科院分区：
文献类型：
--
作者：
Block, Jason P.;Gillman, Matthew W.;Linakis, Stephanie K.;Goldman, Roberta E.
这项研究调查了大学生如何选择饮料，以及行为干预是否可以减少他们对含糖饮料的大量消费。2010年4月至6月，90名学生参加了马萨诸塞州和路易斯安那州6所学院的12个焦点小组。研究小组采用沉浸-结晶法对焦点小组逐字记录进行了小组内容分析。参与者的平均年龄为19岁。50%是白色，47%是黑人。在重点小组中出现了几个主题：味道是最重要的;价格是重要的，但却是次要的;饮料的健康和营养成分受到的关注有限;果汁有一个“健康光环”;水的消费主要是为了水合作用。学生们经常高度迷恋最喜欢的含糖饮料。对于价格不到一美元的美味饮料来说，价格是非常重要的。一些学生报告卡路里含量对食物选择很重要，但大多数人没有意识到饮料的卡路里含量。学生对含糖饮料的负面看法主要集中在苏打水中的糖和化学物质的“危险”上。他们对苏打水的腐蚀性化学特性或导致癌症的饮食苏打水表示特别关注。果汁的健康光环持续存在，即使有一些高糖含量的认可。学生们认为，有必要通过令人震惊的教育信息来让他们减少含糖饮料的消费。在大学生中，口味和价格是选择饮料的最重要因素。使用令人震惊的视觉图像或提供低成本或免费水的干预措施可能会征服口味和品牌偏好，以减少含糖饮料的摄入量。
This study examined how college students choose beverages and whether behavioral interventions might reduce their heavy consumption of sugar-sweetened beverages. From April to June 2010, 90 students participated in 12 focus groups at 6 colleges in Massachusetts and Louisiana. The study team undertook a group content analysis of the verbatim focus group transcripts using the immersion-crystallization method. The mean age of participants was 19 years. 50% were white, and 47% were black. Several themes emerged in focus groups: taste is paramount; price is important but secondary; health and nutritional content of beverages are of limited interest; juice has a “health halo”; and water is consumed primarily for hydration. Students were often highly fixated on favorite sugar-sweetened beverages. Price was uniquely important for good-tasting beverages costing less than one dollar. Some students reported calorie content as important for food choices, but most had no awareness of beverage calorie content. Students’ negative perceptions of sugar-sweetened beverages focused largely on the “dangers” of sugar and chemicals in sodas. They expressed particular concern about soda’s corrosive chemical properties or diet soda causing cancer. The health halo for juice persisted even with some recognition of high sugar content. Students thought shocking educational messages would be necessary to get them to reduce consumption of sugar-sweetened beverages. Among college students, taste and price were the most important factors in choosing beverages. Interventions using shocking visual images or providing low-cost or free water may conquer taste and brand preference to reduce sugar-sweetened beverage intake.
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影响因子：
168.9
作者：
Ludwig, DS;Peterson, KE;Gortmaker, SL
通讯作者：
Gortmaker, SL
影响因子：
2.4
作者：
Vella-Zarb, Rachel A.;Elgar, Frank J.
通讯作者：
Elgar, Frank J.
影响因子：
2.4
作者：
Racette, SB;Deusinger, SS;Deusinger, RH
通讯作者：
Deusinger, RH
影响因子：
5.1
作者：
JEFFERY, RW;FRENCH, SA;BAXTER, JE
通讯作者：
BAXTER, JE
影响因子：
12.7
作者：
French, SA;Jeffery, RW;Snyder, MP
通讯作者：
Snyder, MP