Strategic purity: A multi‐industry evaluation of pure vs. hybrid business strategies
Strategic purity: A multi‐industry evaluation of pure vs. hybrid business strategies
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DOI：
10.1002/smj.606
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发表时间：
2007-05
影响因子：
1.1
通讯作者：
S. Thornhill;Roderick E. White
中科院分区：
文献类型：
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作者：
S. Thornhill;Roderick E. White
25年的实证研究未能解决一个基本的战略问题。战略纯洁性是否值得？大多数理论家认为，战略纯洁性——企业追求一种通用战略而非另一种通用战略的程度——有助于提高业绩。通过定义与理论一致的战略空间，并采用改进的设计和方法，我们对2,351家企业的研究发现战略纯度与绩效之间存在显著关系。纯洁似乎是值得的。在四个主要的行业部门：制造业、建筑业、零售业和商业服务业中，我们观察到战略纯度和绩效关系的一些变化。但在所有情况下，纯策略的表现从来都不差，而且往往比混合策略更好。版权所有©2007 John Wiley & Sons， Ltd
Twenty-five years of empirical research has failed to resolve a basic strategy question. Does strategic purity pay? Most theorists believe strategic purity—the extent to which a business pursues one type of generic strategy over another—contributes to better performance. By defining the strategy space consistent with the theory, and employing improved design and methods, our study of 2,351 businesses finds a significant relationship between strategic purity and performance. Purity does appear to pay. Some variations in strategic purity and performance relationship were observed across four major industry sectors: manufacturing, construction, retail, and business services. But in all instances pure strategies never did less well, and often did better than hybrid strategies. Copyright © 2007 John Wiley & Sons, Ltd.