The effects of festivals and special events on city image design
The effects of festivals and special events on city image design
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节日及重大活动对城市形象设计的影响
DOI：
10.1007/s11709-007-0032-0
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发表时间：
2007
期刊：
影响因子：
--
通讯作者：
Chen Chong
中科院分区：
文献类型：
--
作者：
Liu Yuan;Chen Chong
城市营销是增强城市竞争力的有效手段。通过分析活动和城市形象在城市营销中的重要作用，提出了举办节庆活动是加强城市营销的有效途径。探讨了节庆活动对城市形象的识别、对城市形象传播的促进、对城市负面形象的扭转等积极影响。也谈到了节日和特殊活动的负面影响。城市的独特形象可以通过城市精神形象、城市视觉形象和与节庆活动相关的城市行为形象来识别。
City marketing provides a good vehicle to strengthen a city in competition. On the analysis of the important roles of events and city image in the context of city marketing, this paper suggests that holding festivals or special events is an effective approach to enhance city marketing. The positive impacts of festivals and special events, such as the identification of city image, the promotion of the transmission of city image, and the reversal of the negative image of the city, are discussed. The negative impacts of festivals and special events are also talked about. The unique image of the city could be identified by the City Mind Identity, the City Visual Identity and the City Behavior Identity concerned with festivals and special events.