Multimodal social semiotics: Writing in online contexts
Multimodal social semiotics: Writing in online contexts
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多模态社会符号学：在线环境中的写作
DOI：
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发表时间：
2014
期刊：
影响因子：
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通讯作者：
G. Kress
中科院分区：
文献类型：
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作者：
M. Domingo;C. Jewitt;G. Kress
了解写作在网络环境（如博客）中不断变化的功能，对于理解当代的识字概念至关重要。本章从社会和技术的角度描述和分析了在线环境下的写作特征，特别是在食品博客中。将重点放在食品博客上的决定有两个方面：首先，食品是个人和社会如何形成和表达社会身份的重要网站，其次，博客是一种涉及写作的重要数字形式-食品博客是博客的常见领域。
本章讨论了写作作为一种资源的意义，使在当代景观的通信，不断变化的地方和使用的写作，以及写作体裁的网站和食品博客的背景下。它密切关注写作模式，探索在线环境中写作的社会，文化，技术和经济特征的复杂组合，以及这些特征如何塑造写作的功能。本章自始至终都以美食博客为例，探讨社会问题，包括作者身份和阅读的概念如何发生变化，以及在线交流参与者之间权力关系的变化。这些问题与技术问题交织在一起，例如，在不同屏幕的网站上产生了什么样的文本和体裁，以及如何利用博客平台的启示。本章通篇都指出了社会和技术不可分割地交织在一起的方式。例如，当代的写作原则指向社会和技术因素的混杂，其中权威和作者，权力和知识的关系正在被重新定义并“嵌入”博客模板设计中。本章最后简要讨论了与在线写作有关的当前和未来趋势。
Understanding the changing function of writing in online contexts such as blogs is central to understanding contemporary notions of literacy. This chapter describes and analyses the features of writing in online contexts, specifically in food blogs, from both a social and technological perspective. The decision to focus on food blogs is two fold: firstly food is a significant site for how individuals and societies form and express social identities, and secondly blogs are a significant digital form that involves writing – and food blogs are a common area of blogging.
The chapter discusses writing as a resource for meaning making in the contemporary landscape of communication, the changing place and uses of writing, and writing genres in the context of websites and food blogs. Keeping a close focus on writing as mode it explores the complex mix of social, cultural, technological, and economic features of writing in online contexts and how these shape the function of writing. Throughout, the chapter draws on examples of food blogs to addresses questions of a social kind, including how notions of authorship and reading have changed, and the changes in relations of power between participants in online communication. These questions are intertwined with issues of a technological kind, such as, what kinds of texts and genres are produced on the site of different screens, and how the affordances of blog platforms are taken up. The ways in which the social and the technological are inextricably intertwined is pointed to throughout the chapter. For instance, contemporary principles of composition point to a melange of social and technological factors, in which the relations of authority and authorship, of power and knowledge, are being newly defined and ‘embedded’ in blog template design. The chapter concludes with a brief discussion of current and future trends in relation to writing online.