Understanding local food shopping: Unpacking the ethical dimension
Understanding local food shopping: Unpacking the ethical dimension
复制标题
了解当地食品购物：揭示道德维度
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
Robert Angell
中科院分区：
文献类型：
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作者：
P. Megicks;Juliet Memery;Robert Angell
摘要分析当地食品部门的购物是当代消费者研究的一个领域，近年来受到了相当大的兴趣。这一专题的重要性不仅关系到基本的消费者行为理论，而且还关系到当地食品在对环境负责的采购做法中所起的作用，以及由此产生的可持续食品政策。然而，以前对当地食品购买行为的实证调查是有限的，本研究通过采用定性焦点小组与消费者在线调查相结合的混合方法来扩展当前的工作。多变量分析技术被用来确定当地食品购买的一系列驱动因素和抑制因素。随后，根据购买/不购买的原因区分了两种类型的本地食品买家，并根据人口统计和地理位置变量对这些类别进行了进一步分类。然后使用一个综合的建模过程来确定不同影响对行为意图和实际购买行为的影响。结果发现了一系列复杂的结果，表明当地食品购物的道德可持续性维度并不积极影响消费者在这个市场的购买。然后对相关理论领域和当地食品供应商和零售商未来的营销实践的影响进行了考虑。
Abstract Analysing shopping in the local food sector is an area of contemporary consumer research that has received considerable interest in recent times. The significance of the topic relates not only to underlying consumer behaviour theory, but also to the perceived role of local food in environmentally responsible purchasing practices, and consequently sustainable food policies. However, previous empirical investigation of local food buying behaviour is limited, and this research extends current work through adopting a mixed methods approach that comprised qualitative focus groups with an online survey of consumers. Multivariate analysis techniques were utilised to identify a set of drivers of and inhibitors to local food buying. Following this, two types of local food buyers were distinguished based upon the reasons for buying/not buying, and these were further categorised using demographic and location variables. An integrated modelling process was then used to establish the effects of the different influences on behavioural intentions and actual buying behaviour. Results identified a complex range of outcomes which indicate that the ethical sustainability dimension of local food shopping does not positively affect consumer buying in this market. The implications for related areas of theory and the future marketing practices of local food suppliers and retailers are then considered.