The effects of message framing and ethnic targeting on mammography use among low-income women
The effects of message framing and ethnic targeting on mammography use among low-income women
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DOI：
10.1037//0278-6133.20.4.256
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发表时间：
2001-07-01
影响因子：
4.2
通讯作者：
Rothman, AJ
中科院分区：
文献类型：
--
作者：
Schneider, TR;Salovey, P;Rothman, AJ
作者研究了不同框架和针对性的健康信息对说服低收入妇女接受乳房X线检查的影响。作者从社区卫生诊所和公共住房开发区招募了752名40岁以上的妇女，并随机分配这些妇女观看视频，这些视频要么是增益或损失框架，要么是专门针对其种族群体或多元文化的。无框架的多元文化信息最有说服力。损失框架，多文化信息的优势是特别明显的盎格鲁妇女和拉丁美洲妇女，但不是非洲裔美国妇女。6个月后这些影响比12个月后更强。
The authors examined the effects that differently framed and targeted health messages have on persuading low-income women to obtain screening mammograms. The authors recruited 752 women over 40 years of age from community health clinics and public housing developments and assigned the women randomly to view videos that were either gain or loss framed and either targeted specifically to their ethnic groups or multicultural. Loss-framed, multicultural messages were most persuasive. The advantage of loss-framed, multicultural messages was especially apparent for Anglo women and Latinas but not for African American women. These effects were stronger after 6 months than after 12 months.