Risk and Uncertainty in Travel Decision-Making: Tourist and Destination Perspective
Risk and Uncertainty in Travel Decision-Making: Tourist and Destination Perspective
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DOI：
10.1177/0047287516678337
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发表时间：
2018-01-01
影响因子：
8.9
通讯作者：
Karl, Marion
中科院分区：
文献类型：
--
作者：
Karl, Marion
许多关于风险与目的地选择的研究都是孤立地关注特定的目的地或旅游者特征，导致研究成果具有零散性，缺乏全面的认识。因此，采用了一种综合研究方法，利用游客对旅行决策中的风险和不确定性的自我评估，以及在目的地选择过程的假设和现实阶段的目的地的主要特征。该研究使用了从德国游客目的地选择行为调查中收集的数据。研究结果表明，高文化程度和高旅游频率是风险仿射型游客的显著特征，而高年龄组在风险规避型和不确定规避型游客中更占优势。不同风险和不确定性态度的游客在旅游决策中最初对理想目的地的选择差异很大，但在最终目的地选择时，选择的目的地相当相似。
Many studies on risk and destination choice focus on specific destinations or tourist characteristics in an isolated way, resulting in a fragmented nature in research results without a comprehensive understanding. Therefore, an integrated research approach is applied using tourists' self-assessments of risk and uncertainty in travel decision-making, as well as key characteristics of destinations at hypothetical and realistic stages of the destination choice process. The study uses data collected from a survey on German tourists' destination choice behavior. The results show that high educational levels and high travel frequencies are distinct characteristics of risk-affine tourists, while higher age groups are more dominant in risk- and uncertainty-averse tourist types. Tourists with varying attitudes toward risk and uncertainty in travel decision-making differ strongly with respect to ideal destinations initially, but choose rather similar destinations when it comes to the final destination choice.