A Communication Approach to Campus Bottled Water Campaigns
A Communication Approach to Campus Bottled Water Campaigns
复制标题
校园瓶装水活动的沟通方法
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
R. Rice
中科院分区：
文献类型：
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作者：
C. O'Donnell;R. Rice
本文应用沟通/说服模型来研究美国大学校园中学生的哪些特征与饮用瓶装水相关。调查结果显示，饮用瓶装水较多的人群包括非白人、较信任传统组织、较不信任环保组织和科学家、经常阅读校报的人、以及较重视水的安全性、口感和方便性的人。显着的双变量的影响，更频繁的瓶装水饮用，并没有坚持在分层回归包括保守主义，宗教，基督教，非个人主义，较少的人际沟通环境问题，较少的公民参与，年龄较小，和较少的环境行为。致力于减少校园瓶装水消费的团体应该提供过滤水，并强调瓶装水与环境问题之间的联系，而不是健康问题。
This article applies a communication/persuasion model to examine what characteristics of students on a United States university campus are associated with drinking bottled water. Survey results show that those who drank more bottled water included non-Whites, those who trusted traditional organizations more and environmental organizations and scientists less, those who read the campus newspaper, and those who valued water safety, taste, and convenience more. Significant bivariate influences on more frequent bottled water drinking that did not persist in the hierarchical regression included conservatism, religiosity, Christian religion, nonindividualism, less interpersonal communication about environmental issues, less civic involvement, younger age, and fewer environmental behaviors. Groups working to reduce bottled water consumption on campuses should provide access to filtered water and emphasize the connection between bottled water and environmental issues, rather than health issues.