Reducing the influence of framing on internet consumers' decisions: The role of elaboration
Reducing the influence of framing on internet consumers' decisions: The role of elaboration
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DOI：
10.1016/j.chb.2014.04.015
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发表时间：
2014-08-01
影响因子：
9.9
通讯作者：
Lin, Hsin-Hui
中科院分区：
文献类型：
--
作者：
Cheng, Fei-Fei;Wu, Chin-Shan;Lin, Hsin-Hui
框架效应是由信息呈现方式引起的决策偏差之一。然而，如何消除属性框架效应还需要更多的研究。有了关于导致决策偏差的因素的更多知识，就可以设计出有效的去偏差策略。因此，本研究的目的是通过实验室实验检验“阐述”和“考虑相反”的去偏效应，以消除框架效应。结果表明，这两种策略都有助于消除框架偏差，但“考虑相反”比“详细阐述”更有效。 (C) 2014 Elsevier Ltd. 保留所有权利。
The framing effect is one of the decision biases caused by the manner in which information is presented. However, greater research is required to determine how to eliminate the attribute framing effect. With additional knowledge regarding the factors that cause decision bias, an effective debiasing strategy can be designed. Thus, the objective of this study is to examine the debiasing effect of "elaboration" and "consider the opposite" to eliminate the framing effect using a laboratory experiment. The results suggest that both strategies are useful in debiasing the framing, but "consider the opposite" is more effective compared to "elaboration." (C) 2014 Elsevier Ltd. All rights reserved.