Diffusion Dynamics and the Pricing of Innovations
Diffusion Dynamics and the Pricing of Innovations
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扩散动力学和创新定价
DOI：
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发表时间：
1998
期刊：
影响因子：
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通讯作者：
F. Link
中科院分区：
文献类型：
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作者：
F. Link
这篇博士论文涉及两个密切相关的现象，创新的采用和扩散。该研究旨在发展个人采用决策理论和创新在社会中的扩散理论。特别是如何定价的创新往往会影响采用和扩散的重点。在电信产品领域的两个实证研究。第一项研究是对流行理论的测试，该理论规定了最具创新性的采用者的高支付意愿。这一观点是补充了两个额外的采用行为的决定因素，从定价理论，使用价格作为质量信号和使用参考价格的创新评估。第二项研究根据与流行理论相矛盾的调查结果，探讨了市场“起飞”现象背后的原因。除了传统的沟通经验的观点，还探讨了感知价值，网络外部性和技术锁定的变化的影响。论文第二部分的研究结果表明，“起飞”现象的原因可以在有条件收养决定的形成中找到，特别是最具创新性的潜在收养者。本文的统计分析和理论检验均采用LISREL中的结构方程模型进行。（减）
This doctoral thesis deals with two closely interconnected phenomena, the adoption and diffusion of innovations. The research aims at developing both the theory of individual adoption decisions and the theory of the diffusion of an innovation in society. Especially how the pricing of an innovation tends to influence adoption and diffusion is focused. Two empirical studies within the telecommunication product domain are presented. The first study is a test of the prevailing theory, which prescribes a high willingness to pay by the most innovative adopters. This view is complemented by two additional adoption behavior determinants known from pricing theory, the use of price as a quality signal and the use of reference prices in the evaluation of innovations. Based on findings contradicting the prevailing theory, the second study explores the causes behind the market "take-off" phenomenon. Beyond the traditional view of communicated experiences, are also explored the effects of changes in perceived value, network externalities, and technological "lock-in." The findings of the second part of the thesis indicate that the causes of the "take-off" phenomenon can be found in the formation of conditional adoption decisions, especially by the most innovative potential adopters. The statistical analyses and theory tests in both parts of the thesis are conducted by use of structural equation modeling in LISREL. (Less)