Is Slacktivism Underrated? Measuring the Value of Slacktivists for Online Social Movements
Is Slacktivism Underrated? Measuring the Value of Slacktivists for Online Social Movements
复制标题
懒惰主义被低估了吗？
DOI：
10.1609/icwsm.v11i1.14908
复制
发表时间：
2017
期刊：
影响因子：
29.4
通讯作者：
Ceren Budak
中科院分区：
文献类型：
--
作者：
Lia Bozarth;Ceren Budak
我们衡量了推特上80多个抗议运动标签中“懒汉行动主义者”的价值，重点关注他们在内容生成、交流、鼓励和内容多样性方面的价值。此外，我们超越了现有的主要关注直接内容贡献的文献，通过调查懒汉行动主义者是否通过向其他活动家提供鼓励的简单线索来诱导他们进一步贡献，从而增强非懒汉行动主义者对运动的承诺。我们的研究结果表明，懒汉主义的行为，不像那些专注的积极分子，不会鼓励别人，如果有的话，会使他们气馁。
We measure the value of “slacktivists” involved in more than 80 protest movement hashtags on Twitter, focusing on their value for content generation, communication, encouragement, and content diversity. Further, we move beyond the existing literature which primarily focuses on direct content contributions by investigating whether slacktivists induce further contributions from other activists by providing them simple cues of encouragement that enhance non-slacktivists’ commitment to a movement. Our findings suggest that slacktivist actions, unlike those by dedicated activists, do not encourage others, and if anything, discourage them.