Electronic Date Interchange (EDI): A study of its usage and adoption within marketing and logistics channels
Electronic Date Interchange (EDI): A study of its usage and adoption within marketing and logistics channels
复制标题
电子数据交换 (EDI):营销和物流渠道中其使用和采用的研究
作者:
L. Walton
Today`s business environment has become extremely competitive. Global competition, economic conditions, and shorter production cycles have made the marketplace more demanding. As a means of competing, organizations are becoming strategically focused, customer directed, and technology oriented. The use of electronic data interchange (EDI) technology allows firms to do the above while simultaneously reducing costs. An investment in EDI encourages long-term commitment with trading partners, makes the transmission of information more efficient, and allows firms to be more responsive to customer needs through shorter order cycles. EDI simultaneously decreases costs by reducing paper, mail expense, and delays due to data entry errors.