A theory of framing and opinion formation in competitive elite environments
A theory of framing and opinion formation in competitive elite environments
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DOI：
10.1111/j.1460-2466.2006.00331.x
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发表时间：
2007-03-01
影响因子：
7.9
通讯作者：
Druckman, James N.
中科院分区：
文献类型：
--
作者：
Chong, Dennis;Druckman, James N.
公众舆论往往取决于精英们如何选择构建问题。例如，公民对三K党集会的看法可能取决于精英们是否将该活动视为言论自由问题或公共安全问题。过去的研究主要集中在记录无争议环境中框架效应的大小。相比之下，关于竞争环境中的框架的研究很少，在竞争环境中，个人会收到代表某个问题的替代立场的多个框架。通过整合态度结构和说服力的研究，我们在理解框架如何在竞争环境中发挥作用方面迈出了第一步。我们的框架理论确定了关键的个人和背景参数，这些参数决定了许多竞争框架中的哪一个将对公众舆论产生影响。
Public opinion often depends on how elites choose to frame issues. For example, citizens' opinions about a Ku Klux Klan rally may depend on whether elites frame the event as a free-speech issue or a public safety issue. Past research has focused largely on documenting the size of framing effects in uncontested settings. By contrast, there has been little research on framing in competitive environments in which individuals receive multiple frames representing alternative positions on an issue. We take an initial step toward understanding how frames work in competitive environments by integrating research on attitude structure and persuasion. Our theory of framing identifies the key individual and contextual parameters that determine which of many competing frames will have an effect on public opinion.