Modeling heterogeneity in preferences for organic rice in China: evidence from a choice experiment
Modeling heterogeneity in preferences for organic rice in China: evidence from a choice experiment
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DOI：
10.1080/09640568.2022.2086855
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发表时间：
2022-07
影响因子：
3.9
通讯作者：
Xin Liu;Xuehong Zhou;Qiang Wang;Haifeng Zheng;D. Macmillan
中科院分区：
文献类型：
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作者：
Xin Liu;Xuehong Zhou;Qiang Wang;Haifeng Zheng;D. Macmillan
农业生产被认为是对生物多样性的主要威胁之一。基于市场的野生动物友好型农业系统被认为具有重塑生物多样性与农业之间联系的巨大潜力。在本文中，我们探讨了在中国的WFF水稻生产的潜力，消费者和生产者的选择实验调查。研究结果表明，城市消费者和农村稻米生产者的偏好存在显著差异。稻米生产者更关注质量（口味）、地点（易操作性）和价格等实际问题，而城市消费者则关注稻米是否健康和无污染（如有机或与鱼一起种植）。此外，由于技术、资源分配和信任方面的挑战不同，生产者对WFF稻米生产的价格预期也不一致。城市消费者中也存在偏好异质性，其中一些人对“有机标签”持怀疑态度，而另一些人则高度信任用鱼或青蛙等“生物”指标种植的大米。虽然WFF生产系统可能无法适应种植者和消费者之间的全部异质性，但如果设计得当，它可以加强激励，以更可持续的方式进行农业，从而为经济和环境带来好处。我们建议最有前途的方法是联合生产有机大米与鱼类或其他可信的生物指示剂，以克服现有的有机标签的信任问题。
Agricultural production is considered to be one of the main threats to biodiversity. Market-based wildlife-friendly farming (WFF) systems are thought to have great potential to reshape the link between biodiversity and agriculture. In this paper, we explore the potential for WFF rice production in China using choice experiment surveys of consumers and producers. Our results show that there is a significant difference in preferences between urban consumers and rural rice producers. Rice producers pay more attention to the practical concerns around quality (taste), location (ease of working) and prices, while urban consumers pay attention to whether the rice is healthy and free of contamination (e.g. organic or grown with fish). In addition, producers’ price expectations for WFF rice production are not uniform due to different challenges with respect to technology, resource allocation and trust. Preference heterogeniety also exists among urban consumers, some of whom are skeptical of ‘organic labeling’, while others place high levels of trust in rice grown with “biological” indicators such as fish or frogs. Although WFF production systems may not be able to accommodate the full heterogeneity among growers and consumers it can strengthen the incentives to farm more sustainably for the benefit of the economy and the environment if appropriately designed. We suggest the most promising approach is to jointly produce organic rice with fish or another trusted biological indicator to overcome trust issues with existing organic labeling.