Riding the Black Ship: Japan and Tokyo Disneyland

Riding the Black Ship: Japan and Tokyo Disneyland
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乘坐黑船:日本和东京迪士尼乐园

DOI:
10.5860/choice.37-1016
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发表时间:
1999
期刊:
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影响因子:
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通讯作者:
Aviad E. Raz
Aviad E. Raz
中科院分区:
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文献类型:
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作者:
Aviad E. Raz

文献摘要

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1996年,超过1600万人参观了东京迪斯尼乐园,使其成为日本众多主题公园中最受欢迎的。自1983年开业以来,东京迪斯尼乐园一直被主要作为美国休闲产业及其组织文化,特别是“公司手册”全球化的一个例子进行分析。通过观察员工、管理层和游客对东京迪士尼乐园的体验,Aviad Raz表明,它更像是一个成功的进口、适应和驯化的例子,它之所以成功,正是因为它在推销自己的同时也成为了日本人。东京迪斯尼乐园不是美国化的代理人,而是由日本人展示并为日本人展示的模拟“美国”。这是一个具有日语含义的“美国”。
In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual". By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning.