Consumer preferences for agricultural products considering the value of biodiversity conservation in the Mekong Delta, Vietnam
Consumer preferences for agricultural products considering the value of biodiversity conservation in the Mekong Delta, Vietnam
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DOI：
10.1016/j.jnc.2015.02.004
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发表时间：
2015-05-01
影响因子：
2
通讯作者：
Yabe, Mitsuyasu
中科院分区：
文献类型：
--
作者：
Huynh Viet Khai;Yabe, Mitsuyasu
由于生物多样性保护是农业多功能的一个关键方面，消费者可能愿意为具有环境友好型农业技术的产品支付更高的溢价，以保护生物多样性。为了分析生物多样性对农产品市场价格的影响，本研究应用选择实验方法，评估了消费者对越南八个重要鸟类产区之一Tram Chim国家公园种植的环境认证大米(称为“鹤友好型农业”)的偏好。我们的结果显示，大多数越南湄公河三角洲消费者同意购买拟议的环境认证大米。他们愿意为一公斤环保认证的大米支付11越盾的溢价，以增加起重机数量，并愿意为生物多样性水平的100%提高支付1500越盾的溢价。此外，他们种植不含化学农药的水稻(有机大米)的隐含价格为6200越盾，比普通大米的价格高出62%。(C)2015年爱思唯尔股份有限公司。版权所有。
Because biodiversity conservation is a crucial aspect of multifunctionality in agriculture, consumers may be willing to pay a higher premium for products with environmentally friendly farming techniques to preserve biodiversity. To analyze the effects of biodiversity on the market price of agricultural products, this study applied the choice experiment method to assess consumers' preferences for environmentally certified rice (termed "crane-friendly farming") proposed for growth in Tram Chim National Park, one of Vietnam's eight important bird areas. Our results indicate that the majority of Vietnamese Mekong Delta consumers agreed to buy the proposed environmentally certified rice. They were willing to pay a premium of VND 11 for one kilogram of environmentally certified rice to increase crane numbers and VND 1500 for a 100% increase in the biodiversity level. In addition, their implicit price for rice cultivation without chemical pesticides (organic rice) was VND 6200, a 62% premium over the price of normal rice. (C) 2015 Elsevier GmbH. All rights reserved.