Interracial Contact in the Customer-Clerk Situation
Interracial Contact in the Customer-Clerk Situation
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顾客与店员情境中的跨种族接触
DOI：
10.1080/00224545.1986.9713624
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发表时间：
1986
影响因子：
2.1
通讯作者：
G. Kinloch
中科院分区：
文献类型：
--
作者：
Albert E. McCormick;G. Kinloch
在休息时间和两个种族的办事员值班时，也会观察到店员的选择，允许顾客根据种族进行明确的区分。结果表明，在文员的选择上没有显著的种族效应(x2=0.009，p<；事实上，白人和黑人购物者的选择非常相似，这要么表明他们倾向于平均主义(两种情况下都有大约50/50的选择)，要么表明经济交易的功利性和客观性。这些数据表明，即使在整合的情况下，个体在种族基础上的行为仍然不同，这取决于互动过程中的种族构成；然而，客户对店员的选择并没有受到种族的显著影响。
Choice of clerk was also observed during slack hours and when clerks of both racial groups were on duty, permitting customers to make a clear distinction by race. The results clearly indicated no significant race effect in choice of clerk (x2= 0.009, p<. 90); in fact, selection choices of both white and black shoppers were remarkably similar, indicating either a move toward equalitarianism (approximately 50/50 selections in both cases) or, perhaps, the utilitarian and impersonal nature of economic transactions. These data indicate that individuals continued to behave differently on a racial basis even in integrated situations, depending on the racial composition of the interaction process; however, customer choice of clerk was not significantly affected by race.